Social Media 2017 Planning

Gah!  Here we go again…  Another year goes by and we are making resolutions.  But I HATE resolutions.  Why do we only make them once a year, at the end of the year, just so we cannot follow through with them by the end of January?  I refuse to make resolutions.  A resolution to me means regret.  Regret on the choices you have made this last year and you feel bad about them.  SO WHAT you gained some weight this year!  Your telling me you regret eating all that chocolate (for me it would be chips and beer!) so now you are not going to eat any at all and go to the gym every day?  Who are you kidding?!

Now I’m not saying going to the gym everyday is bad or eating chocolate is bad.  What I’m saying is that you should never regret eating that chocolate because it made you happy, just like chips and beer make me happy.  We all should go to the gym a little bit more and we should all watch what we eat a little bit more.  But HOW do we do that?  What I find most challenging to people and myself is that we all make resolutions and then don’t stick with them.  WHY?  Because there was never any planning or goal setting.

So this brings me to what this whole post is about.  Setting goals and making a plan!  Now while I should really plan out my eating and gym situation first, the planning that is most important to me is my creative career.  It’s what makes me get up in the morning and makes me excited.  At the end of the day, whatever’s good for your soul…You should do that!

Social media plays a huge part in my creative outlet.  Around this time last year, I finally crossed the 5K threshold of Instagram followers.  This was a very exciting time for me because I worked so hard to get there with limited content.  What made this so challenging for me was there was not any planning or goal setting involved.  It was just “post something I thought was cool and hope for the best” type of mentality.  There is a whole art to this social media thing.  At the beginning of 2016 I decided to make a plan to double my followers to 10K by the end of year, and here I am at 20K followers at the beginning of 2017!  How did I triple my following?  Planning and goal setting!

Here are my goals for 2017:

  1. Find more models of hair I like to create.  While I do have a creative career teaching classes in salons, sometimes even that can get a little repetitive.  I find that most salons want to see realistic color transformations that they create day to day in the salon, which tend to be brunettes and blondes.  I don’t know about you, but doing blonde hair just doesn’t get me excited even though I can do a mean balayage.  I know, I know, there is still some wow factor to a blonde makeover, but my world lives in pinks, corals, and blushes!  It’s my favorite kind of colors to create.  So when I do have that model that lets me play, I feel like a little girl who is overwhelmed with so many possibilities.  My goal this year is to request that the salon find models that are open to a creative shade.  This way I am still able to teach techniques from the brand, but get the stylist excited about trying something new like rose gold!
  2. Create more content using the same model.  This year I only did 4 rose gold models.  If you were to look at my Instagram you would probably think “Yeah, right!”.  But really!  I only did 4 people who let me play with pink.  So why do I have so many pink pictures?  Content.  It’s the most important thing you can do to boost your social media.  Usually when I take pics with other stylists who are not so social media savy, their reaction is “OH! That’s how you get a good pic.  You take A LOT of pictures!”  YES!  That’s exactly it.  But this year I want to take it a step further!  My goal for 2017 is to create a total of 3 styles using the same model and get even more content.  What a cleaver idea!
  3. Partner with bloggers for a trade.  There are a gazillion bloggers out there, some with larger followings than others.  Find a blogger that is aligned with you in your followers and image.  This year I met a super sweet girl named Emma.  She is a LA-based fashion, beauty, and lifestyle blogger.  We met via Instagram.  I immediately fell in love with her feed.  It’s all pink and girly and stuff!  She and I got to talking and I learned that she really needed her pink hues done.  So of course I offered my services up in exchange for a trade.  She had around the same amount of followers as me, this is perfect!  She gets her hair done, shares a few photos, and I get content.  Not to mention that I made a new friend.  My goal for 2017 is to partner and build relationships with more people like Emma.  HausofHounds.com Check it out!
  4. Create more engagement.  You wouldn’t believe how important this is.  People want to feel connected to you!  You need to respond to everyone of your comments, even if you only tap on the little heart next to their comment.  But lets take this a bit further.  People also LOVE it when you comment on their feed, DUH!  I used to think if I tapped on the heart it was enough to make the stylist know that I liked it.  One day I thought to myself, why do I not have a lot of comments?  This photo is AMAZING! LOL!  I started commenting in addition to liking people’s photos.  Now, I don’t do it to every photo.  I encourage you to truly like and comment on content that you really like, or maybe it’s to support a friend.  You will be amazed at how much people remember you and your comment.  They will eventually reciprocate the favor and like and comment on your feed!  My goal for 2017 is to engage with more people who create amazing hair, and comment on everything I think is beautiful!
  5. Be myself!  In 2016 was the launch of Kenra Neons.  Of course I was so excited about them and to used them.  When I got my first delivery of neons, I went in full force and created some really BOLD looks.  I was so excited to post them but I didn’t get the reaction that I had hoped for.  I didn’t get a lot of likes, comments, or even a share.  What I learned is that my followers really like the soft pretty updos, braids, pinks, and blushes on my feed.  You know, the girly Mirella things!  My goal for 2017 is to truly become myself on my feed.  Not that I won’t use Neons anymore, because they are amazing!  But that I will find soft, pretty ways to use them!

My over all goal is to increase my following to 40K.  This is a huge stretch for me but I know with content and persistence, I can get there.  What are your 2017 goals?  What planning have you put in place?  I want to know!  I am open to ideas and expanding my list.  Remember, goals can change and planning can happen any time.  It doesn’t have to always be on January 1st.

2 COMMENTS

  1. Jeannette | 12th Jan 17

    Great post!! A lot of great info that I will use. I too want to increase my following to 10k this year. I will definitely put your advice to work. Thank you!!!!

    • adminmirella | 16th Jan 17

      Thank you Jeannette! Keep being YOU and I know you will hit 10K !

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